If you want to achieve business success in 2020, it’s essential to employ the right digital marketing strategy in your marketing campaign. Pay-per-Click or PPC is one of those strategies you should implement.
Here are some of the many amazing benefits that come with PPC.
Higher Chance of Conversion
According to Serpwatch, paid search results bring in 1.5 times more conversions from clicks than organic search results. Anyone who clicks on your ad is genuinely interested in what you have to offer.
Increased Visibility on Search Engines
According to studies, around 3.5 billion searches are done each day. What this tells us is that there are loads of opportunities for any business on search engines. PPC allows them to promote ads on the first page of search engines – a place where potential customers can easily find a business.
PPC Advertising Can Be Measured
Pay-per-Click allows you to measure your return on every advertising expense. There are several tools you can utilize to track which keywords, ad placements, or advertisements are the most profitable. There are also conversion tracking tools to help you measure the amount of conversion you are getting.
PPC Saves You the Stress of SEO
Ranking on page one of Google for a competitive keyword doesn’t come easy. Even authority sites still find it challenging to maintain their position on the first page as a result of Google’s ever-changing algorithm.
With PPC, you’re saved from having to earn lots of quality links and implementing other complex SEO techniques in order to stand out from the crowd.
PPC Boosts Offline Sales
As we mentioned earlier, modern consumers rely heavily on search engines to find what they need. With your ad listed on search engine results, PPC advertising could help you drive offline sales. All you need to do is make sure your landing page and ad copy are persuasive enough, and you could even attract potential customers to your physical store if you have one.
PPC advertising is an impressive digital marketing strategy, and trust us when we say your business needs it. Here’s a fascinating infographic about PPC we think you’ll find helpful.
This infographic was first published on Serpwatch.