• Home
  • My Products
  • Reviews
  • WordPress
  • Learning
  • Things to Avoid

Marketing With Vladimir

Welcome to my Internet marketing laboratory

You are here: Home / Learning / Top 10 Reasons to Have an Ezine

Top 10 Reasons to Have an Ezine

November 26, 2014 Leave a Comment

Top 10 Reasons to Have an Ezine

Definition

BusinessDictionary.com defines ezine as:

Electronic magazine. Periodical published only as webpages, or the electronic version of a print magazine available on the internet. Also called electronic journal or webzine.

So, Electronic magaZINE. An ezine could simply be a newsletter available via email or online. Ezines may be published using one of many free services available on the web. Below you’ll find a list of article directories suitable for ezines:

  1. http://www.ezinearticles.com
  2. http://top7business.com
  3. http://www.goarticles.com
  4. http://www.ehow.com
  5. http://hubpages.com
  6. http://www.squidoo.com
  7. http://technorati.com
  8. http://www.buzzle.com
  9. http://www.examiner.com

Benefits

Let’s explore some of the benefits of using ezines:

  1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
  2. Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
  3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
  4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
  5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
    • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
    • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
  6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
  7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
  8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
  9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
  10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

Read Also:

  • Subscribe
    Top 15 Ways to Build Your Subscriber List

    Email marketing can be profitable for any business, but email marketing without a subscriber list cannot be event conceived.

  • good-bad
    Do Not Use Unethical Marketing Practices

    Unethical marketing practices will definitively destroy your credibility. Period. The Signs Let's see what might be some of the signs…

  • Subscribe
    Top 15 Ways to Build Your Subscriber List

    Email marketing can be profitable for any business, but email marketing without a subscriber list cannot be event conceived.

About Vladimir

I have a solid background in computer networking and programming. I recently started to develop applications related to internet marketing.

« Top 15 Ways to Build Your Subscriber List
SocialMonkee Review – Bad Value Backlinks »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


Recent Reviews

  • 24 Hour Profits – Review and Case Study

    24 Hour Profits – Review and Case Study

  • New Ultimate Stock Photos Package with MRR – Review

    New Ultimate Stock Photos Package with MRR – Review

  • CB Passive Income Review – A Fully Functional Free Version Included

    CB Passive Income Review – A Fully Functional Free Version Included

  • A Simple Way to Monetize your WordPress Blog – Content.Ad Review

    A Simple Way to Monetize your WordPress Blog – Content.Ad Review

  • The Bloggers Roadmap – Honest User Review

    The Bloggers Roadmap – Honest User Review

Recent Posts

  • How to Cancel All Friend Request Sent on Facebook in One Click

    How to Cancel All Friend Request Sent on Facebook in One Click

  • How to Auto Post Your Content to Facebook, Google+, Twitter and LinkedIn

    How to Auto Post Your Content to Facebook, Google+, Twitter and LinkedIn

  • Two Ways to Make YouTube Videos Responsive in WordPress

    Two Ways to Make YouTube Videos Responsive in WordPress

  • Subdomains vs Subfolders Usage Comparison

    Subdomains vs Subfolders Usage Comparison

  • How to Create Exit Intent Pop-ups Using Free Plugins

    How to Create Exit Intent Pop-ups Using Free Plugins

Affiliate Disclosure

While we receive affiliate compensation for reviews / promotions on this page, we always offer honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.

About

  • About Me
  • Sign Up
  • Contact Me

Legal Stuff

  • Terms of Use
  • Privacy Policy
  • Disclaimer

Follow Me

Copyright © 2022 · Marketing With Vladimir

Get Comment Funnels For FREE (normally $197/m)

(Enter your name and email address below and click “Continue…” to complete)