Well, the first phase of Partnership To Success coaching program I finished almost three months ago. In the first phase (weeks 1 – 8) we are basically taught to build a killer blog. Well, I don’t know how much killer is mine, but it’s surely better than before. The traffic doubled and the bouncing rate lowered only by using John’s stuff.
Now it’s time to start the product creation.
Niche and Research
When you decide to create an information product, the first thing to do is choose a niche. You don’t have to be a specialist or guru in that field, all it’s needed is some experience, some passion, something that resonates with you or something you would like to learn about.
The best thing is to make a list of niches. You can use several resources to find out which of the chosen niches will have the best impact. You can use affiliate marketplaces like ClickBank, WarriorForum, WarriorPlus, JVZoo.
My niche would be just internet marketing. And my feeling is that traffic and blog promotion are the among the hottest topics, according to the signals in the market. So, I already started to work at a product just about that.
Creating a Mindmap
Once you decided what niche your product will be treating, start by creating a mindmap. This will definitely help you organize the ideas to put into your product.
Well, in my case, starting the mindmap was the most difficult thing till now. I had to make really hard decisions about what to cover and what not from all the topics related to my product. It took me over two months of procrastination to actually start doing it. Phew!
I realized that a product must cover only a thing or two, it doesn’t have to cover everything you know about the chosen topic. We have a say in Romania for this: it doesn’t have to be like a Christmas tree.
Of course, you always can split it in 2 or 3 sub-products and spread them along a funnel. You could put more basic stuff in the front-end product, and more advanced stuff in one or two up-sells, like for leveraging the results obtained with the basic stuff.
OK, but what should a mindmap actually contain, besides the ideas for the product content and the module or chapter structure? Well, you could put things like key benefits, product name brainstorming, funnel structure, or any other idea that would help you in the product and sales pages creation process.
To create mindmaps you need a specific application. John recommends us to use FreeMind, which is a downloadable JAVA multi-platform application. After playing around with FreeMind and some other solutions, I stumbled upon MindMeister.com, which is a great web application. MindMeister’s free plan can be used without any problems for your projects.
Important Things to Take Care of
Before actually writing eBooks or reports, filming your presentation videos, capturing the screen for over the shoulder training and making PowerPoint presentations, there are important things that you have to take care of:
- Choosing a name for the product
- Create a domain for the product’s website
- Order the graphics package
The latter could actually take a month, so you have to be fast.
Brainstorming the Product Name
The product’s name should have 3, or maybe 4 words, no more. Your product name must be catchy, memorable, it has to draw attention.
What kind of words to use? John gave us some hints about words he usually is using in his product names, like: formula, blueprint, solution, profits, master, bootcamp, this kind of words. You can use thesaurus.com to find synonyms.
Write down the variations of what you’ve come up. Brainstorm these variations with your friends.
We are encouraged by John to use Partnership To Success Facebook group (sorry it’s a secret group) by presenting the names we already came up with, explaining also what the product is about. The people will willingly help you with that, and someone may come up with a complete new name.
When done, register a domain for it as fast as possible. Once done, the name is locked and secured. You can now order you graphics package and this must be done as fast as you can because it may take time.
PS: I already started to edit the eBook and already captured some footage for “over the shoulder” training, but there is a lot of work waiting ahead of me.