Facebook is undoubtedly the most crowded social network, which is why it is so attractive as a marketing tool. It is an excellent medium to increase your exposure. If you are reading this article I’m pretty sure you already have your own Facebook account.
But when among your FB friends there are family members or people having a particular relation with you (for example your boss), as well as your business contacts, this can be a problem. Maybe you do not want your boss to see that you promote a product as an affiliate, it may harm your work relationships.
Use lists to organize your friends
One solution would be to create groups for each category of your friends, but according to the rules imposed by Facebook, each new member must confirm its inclusion in a group.
If you consider the family/business use case, a much better solution would be to use lists. Yes, Facebook has these things. Your friends will not even know which list are they in, because they are only a tool enabling you to organize your stuff. The only thing you must take care of is to choose the right target before posting a status:
- Click on the “Public” button and a drop down menu appears;
- Click on “More Options” and the drop down menu extends a little bit more;
- Then click on the targeted list name.
If you want to post to two or more lists at once, instead of the list name in step 3 choose “Custom” option and “Custom Privacy” box appears. Now start typing the list name(s) in the upper textbox (Share with), and optionally in the lower textbox (Don’t share with).
But how to manage these lists?
First you have to switch to the home page of your profile by clicking on “Home” at the top. All subsequent steps start from here. Next, in the sidebar on the left click on “Friends“. Now, in the “Friends” box you’ll see the default lists that are automatically created in your profile. You can create a new custom list just by clicking on “Create List” button.
To edit a list just click on it’s name, then in “Manage List” drop down menu near the top choose “Edit List“. Now you can select/deselect the members of this list.
Almost any default list has a pretty self explanatory name, so it’s pretty clear how to use them, but one of them, “Restricted“, needs a little more explanation. When you add some of your friends in the “Restricted” list, they will see only your publicly shared posts, but they will not see your posts targeted to “Friends” for example.