An autoresponder is a series of emails, usually focused on a specific topic, delivered in a pre-determined sequence at pre-determined intervals. The process can begin when someone subscribes to your general email list. Alternatively, you can create new lists catered specifically to those who want the content.
Generally, the autoresponder aims to transfer know-how, but making offers and attempting to sell are not out of bounds. You’ll probably need to experiment to arrive at the right balance of educational and promotional copy. You’ll want to consistently address your prospect’s needs and stress the benefits of your products or services.
If things go as planned, your email autoresponder series will build trust with your prospects. Your messages will make regular appearances in their inboxes. And, you’ll be sharing useful lessons and progressively gaining mindshare. If your content is well received, you’ll essentially be determine the reader to open your emails, visit your website, and ideally, do business with you.
The following info-graphic illustrates very well the benefits of an autoresponder for building relationship and trust with your prospects.
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