Today I was picking some strawberries from my backyard. You can barely see the fruits because they are covered by leaves. You have to move the leaves aside in order to uncover the juicy red strawberries!
While doing this I was thinking that the internet marketing is the same! There are a number of strategies or methods that are well known to all marketers, but some times you stumble upon little secret genial ideas that not everybody is thinking at.
You usually find these little gems by chance. You have to filter out all the noise to discover the gems. Like with leaves and strawberries.
I will tell you about a Facebook strategy that will definitely help you to promote your blog much faster. Here it is:
When I just started blogging, the most difficult thing to do was to attract people to read my content. And when they do, they might find my content interesting and maybe will share it or comment on it.
But what do you think would make them to share much more frequently? That’s right, social proof! If they see some more consistent social figures they would more likely click on those social buttons. People are inclined to mimic the actions of others.
So how to quickly get social proof at a very low price?
Did you know about boosting a Facebook post? Or boosting a fan page? OK, you basically create an ad that will advertise your fan page. But how to do it with very little money?
You start by boosting your fan page and selecting countries from southern Asia as target. No offence to people living there, but this is the way Facebook works: the ad clicks are much more cheap when they are targeted to countries with less buying power than tier one countries like USA, UK, Canada, Australia and others.
So, when you configure your campaign, use a world map and choose countries from the southern part of Asia. You also have to set the interests of your target and a budget. Something around 1 – 2 bucks per day will do.
You can also change the default cover picture, for example with the one of an attractive lady, like in the picture below 🙂
When I started this experiment I only had 3 likes on my fan page. After 2 days I’ve got 494 likes and spent a little over 2 bucks!
So I gain almost 500 likes at about $0.005 each, extremely cheap! After 2 days I stopped the campaign because this result was exactly what I wanted. I got 355 likes from a direct interaction with the ad, and the difference to 490 was probably due to shares.
Anyway, if I divide the total spent money to the total number of likes I got, it would be:
$2.15 / 490 = $0,0044
Now that I have the social proof that I needed attached to the fan page representing my blog, I could start another promotion to attract likes, and maybe buys, from tier one countries.
I could also repeat this strategy with a more functional page, like a squeeze page. This would help me promote it to tier 1 countries to get optins or sales.
What’s more interesting here is that it seems to never stop! I paused the campaign, but after less than 24 hours I got 10 more likes!